The Bounce Rate Podcast | IndoorMedia

This Halloween-themed episode uses classic horror movies to explain common marketing pitfalls: fake impressions that act like body snatchers, scattered efforts that peck you to death like Hitchcock’s birds, and contagious negative reviews that spread like the demon smile.Key takeaways: be skeptical of vanity metrics and verify conversions; focus and refine your channels instead of spreading thin; actively manage and respond to reviews to stop negative feedback from infecting your reputation. Tools like Review Kit can help slow and manage negative reviews.Practical advice: monitor real conversions, invest in what works, respond to criticism promptly, and keep a positive, consistent presence to protect and grow your local business.

In this episode of The Bounce Rate, the hosts discuss the pressures local business owners face and focus on smart ways to save money without damaging the long-term health of the company. They emphasize the importance of keeping reliable bookkeeping, valuing staff, and maintaining a clear vision while exploring practical cost-saving moves like negotiating rent, trimming utilities, and rethinking advertising.Listeners will hear concrete advice on protecting cash flow, prioritizing repeat customers, asking suppliers for discounts, and making non-monetary investments in team culture and access. The episode offers straightforward tips to stay frugal yet strategic during uncertain times.

Today our hosts discuss the quirks of attorney marketing — from high-stakes PPC and relentless billboards to referrals and the hidden power of local visibility. They explain why law firms rely on familiarity, branding, and being easily found online.
The episode also covers the role of personality and authenticity in legal advertising, examples of memorable campaigns, and practical advice: show who you are, be discoverable, and use the right channels to connect with the clients you want.

On this episode our hosts taste a limited-edition bread-and-butter pickle potato chip and riff on pickles in pop culture, from Pickle Rick to BTS promotions. They debate flavor preferences and try out the snack live.
The conversation then pivots to marketing and strategic partnerships — Sonic's Grillo's collaboration, grocery-store product placement, and how short-term co-branded offers grab attention and drive engagement.

This episode of The Bound Train explores the role of humor in marketing, from viral hits like Squatty Potty to polarizing campaigns like Geico and Chick-fil-A’s cows.The hosts discuss how local businesses use irreverence, the importance of knowing your audience and brand identity, and offer practical rules: be self-aware, avoid punching down, and choose the right timing and medium.Listeners are encouraged to check local ads, consider where humor fits their brand, and send in samples that make the hosts laugh.

Today our hosts discuss a topic hotter than chicken and dumplings, Cracker Barrel’s recent logo change. Does changing tradition hurt or help a brand. We compare examples like Potbelly, local realtor ads, and nostalgic roadside chains to explore how personality, consistency, and clear messaging define memorable brands.
The episode ends with practical local marketing advice on how to define your business, understand how customers how they see you, and lean into distinct, consistent messaging.

Join us for a lively episode where we embark on an exciting exploration of USA Today's top 10 best fast casual restaurants. From discussing the allure of Five Guys' flavorful burgers to the fresh appeal of Panera Bread's offerings, we delve into what makes each spot unique. Whether it's the creativity of Torchy's Tacos or the hearty bites at Portillo's, we cover a spectrum of tastes and trends.
Alongside our culinary journey, we share anecdotes from personal dining experiences, debate the intricacies of fantasy drafts with a humorous twist, and even bring up the nostalgia of formal dining vs. the casual delights of Olive Garden's never-ending pasta bowl. Tune in for a mix of food talk, laughter, and light-hearted insights as we explore what's sizzling in the fast casual dining scene today.

In this episode of The Bounce Rate, we review how data is becoming a more integral part of car wash operations and what that means for local marketing. We also explore a surprising shift in the insurance industry and discuss how having an insurance agent could me more important than ever in the near future.
 
Also be sure to hear the latest on our sales rep draft (and our take on modern superhero movies.)

Join us as this week as we dive into another sometimes absurd, most of the time insightful discussion. This week we discuss popular pizza promos, homebuying trends, and the importance of community. Oh yeah. Sales reps should listen, because you're about to get drafted...

In this episode, we give you the 5 steps to confronting the horror no business escapes: the one-star review. Is it fair? Probably not. Is it inevitable? Absolutely.
The crew breaks down a five-step process for surviving the emotional and reputational fallout of being mildly inconvenienced... publicly. Along the way, they introduce a fake restaurant, and go through the steps needed to recover from a hypothetical bad review.
This episode covers:
The math behind averaging out 1-star ratings
Determining if your business might actually be the problem
Why increasing positive reviews is less about begging and more about catching people at their happiest (or guiltiest)
If you’ve ever wanted to yell at a reviewer but settled for seething quietly, this one’s for you. Take a breath. Take some notes. And for the love of branding, check Susan’s aura.