Budget or Bust: Smart Marketing for Local Business

In this episode of The Bounce Rate, Roger, Eric, and James roll up their sleeves and get into the nitty-gritty of small business marketing budgets. From old-school print ads to guerrilla tactics that spark real buzz, the trio tackles how to make every marketing dollar count. They break down national spending averages, share real-world wins and misfires, and offer clear, practical strategies for businesses working with tight budgets.

Expect smart takes, a few laughs, and a healthy dose of straight talk as they remind listeners: marketing isn’t just a cost—it’s an investment in your future. The episode wraps with a fun thought experiment: if you had to market a pizza restaurant on a shoestring, how would you do it?

Whether you're a business owner, marketer, or just curious how small businesses make big things happen, this one’s for you.