The Bounce Rate Podcast | IndoorMedia

Delicious Deals, Delistings, and Sales Rep...Fantasies?

Join us as this week as we dive into another sometimes absurd, most of the time insightful discussion. This week we discuss popular pizza promos, homebuying trends, and the importance of community. Oh yeah. Sales reps should listen, because you're about to get drafted...

Bad Review? Don't Panic! 5 Steps to Rating Recovery

In this episode, we give you the 5 steps to confronting the horror no business escapes: the one-star review. Is it fair? Probably not. Is it inevitable? Absolutely.
The crew breaks down a five-step process for surviving the emotional and reputational fallout of being mildly inconvenienced... publicly. Along the way, they introduce a fake restaurant, and go through the steps needed to recover from a hypothetical bad review.
This episode covers:
The math behind averaging out 1-star ratings
Determining if your business might actually be the problem
Why increasing positive reviews is less about begging and more about catching people at their happiest (or guiltiest)
If you’ve ever wanted to yell at a reviewer but settled for seething quietly, this one’s for you. Take a breath. Take some notes. And for the love of branding, check Susan’s aura.

Budget or Bust: Smart Marketing for Local Business

In this episode of The Bounce Rate, Roger, Eric, and James roll up their sleeves and get into the nitty-gritty of small business marketing budgets. From old-school print ads to guerrilla tactics that spark real buzz, the trio tackles how to make every marketing dollar count. They break down national spending averages, share real-world wins and misfires, and offer clear, practical strategies for businesses working with tight budgets.
Expect smart takes, a few laughs, and a healthy dose of straight talk as they remind listeners: marketing isn’t just a cost—it’s an investment in your future. The episode wraps with a fun thought experiment: if you had to market a pizza restaurant on a shoestring, how would you do it?
Whether you're a business owner, marketer, or just curious how small businesses make big things happen, this one’s for you.

Grocery Stores: The Unsung Heroes of Innovation and Community

This week on The Bounce Rate, we roll our carts down memory lane—and into the wonderful world of grocery stores.
Sure, they sell eggs and bananas, but these community cornerstones are doing way more than stocking shelves. From ghost kitchens to fuel stations, flu shots to food hacks, today’s grocery stores are basically Swiss Army knives in fluorescent lighting.
We’re serving up stories, nostalgia (remember riding in the cart basket?), and a look behind the scenes at how grocery giants are leveling up with retail media networks and omni-channel wizardry, and more puns than you can shake a checkout divider at.

Promos, and Discounts, and Offers (Oh My!)

In this episode, we unravel the delicate art of promotional offers intertwining marketing strategies with real-life anecdotes. Dive into discussions about the psychology and effectiveness of offers, examining what it takes to create urgency and value without undermining your brand.Listen as we share hilarious personal stories and strategic insights from the world of car washes to pizza joints and beyond. Find out how brands like Coca-Cola and innovative eateries use offers to cement customer loyalty and drive business growth.Discover the intriguing dynamics behind BOGO deals, the timing of discounts, and the subtle art of perceived value. Join us for a blend of humor, expertise, and practical advice on maximizing ROI through promotional tact.

Episode 5 - Spring 2025 Is Here

Spring has sprung, and with it comes a whole new world of marketing opportunities. In this lively episode, the team reflects on seasonal nostalgia and the unique energy that spring brings to local businesses. From the impact of daylight savings and pollen overload to the booming seasons for ice cream shops, realtors, and dry cleaners, it’s a deep dive into why Q2 matters. Plus, the group shares how businesses can use timely excuses—like menu updates or spring cleaning—to re-engage with customers. Get ready for tips, laughs, and a few sidetracks involving free bread and big milk conspiracies.

Episode 4 - Pizza Expo 2025, Here We Come!

In this special pre-Expo episode of The Bounce Rate, we’re gearing up for the big event in Vegas and sharing what we’re most excited to see—from new technology to old-school slices. Before we hit the show floor, we’re also discussing some of the mindsets that hold restaurant owners back from real growth.
We’ve seen it all—resistance to change, fear of marketing, and the “if it ain’t broke” trap. This episode is all about recognizing those patterns… and breaking free from them.
Plus, we’re unveiling a sneak peek at our brand-new ConnectionHub—a smarter, simpler way to help restaurants build stronger customer relationships and get more local traffic.

The Bounce Rate, Episode 3 - Check Your Local Listings

Remember flipping through the Yellow Pages? (Yes, we are THAT old.) In this episode of The Bounce Rate, we dive into how local listings have evolved and why they’re critical for businesses today. We break down how the internet knows your business exists, what the Google Local Pack is, and how to rank in 2025 with mobile and AI-driven search. Plus, we explore how IndoorMedia’s FindLocal helps solve common visibility challenges. Whether you’re a business owner or a sales rep, this episode will give you the tools to showcase your expertise and attract more local customers!

The Bounce Rate - Episode 2, Managers Meeting 2024 Recap

While Houston was buried in snow, IndoorMedia’s managers and key performers soaked up the sun in the Bahamas for the 2024 Managers Meeting. In this episode of The Bounce Rate, we break down the biggest takeaways from the week-long conference, including the unveiling of our powerful new ReviewBoost digital product and a fresh new website design. Hear team-member shout-outs, group game recaps, and how connecting in person helped sharpen our strategies for the year ahead. Don’t miss this inside look at where IndoorMedia is headed next!

The Bounce Rate - Episode 1

In this inaugural episode of The Bounce Rate, hosts Eric, James, and Roger dive into the exciting changes on the horizon for 2025. They break down how IndoorMedia has evolved over the past decade and what cutting-edge digital marketing strategies they have adopted to grow in an unpredictable market. What’s next for IndoorMedia, and how will sales representatives play a pivotal role in driving success? Discover actionable insights, predictions, and what makes IndoorMedia sales reps true rockstars. Tune in and get ready to bounce forward with confidence!